CIBER Focus: "Entrepreneurship in Cuba" with Reyna Mercedes Hernández Sandoval and Yadira Pintado Lazcano - August 7, 2017
From IIB Institute for Intl Business on October 17th, 2017
Reyna Mercedes Hernández Sandoval and Yadira Pintado Lazcano are the female Cuban duo that goes under the artistic name of La Reyna y La Real. Both women from Havana, started their music career separately but were brought together by their now manager Moises Whittaker Alvarez in 2012. Reyna and Yadira use their music to challenge stereotypes and protest. By rapping about their real life struggles, triumphs and everything in-between, Reyna and Yadira use their music to encourage optimism and empower other women. La Reyna y La Real are members of the Agencia Cubana de Rap (Cuban Rap Agency).
In this video, Reyan and Yadira will share their story and some advice for young entrepreneurs.