CIBER Focus: "Part 4 of Business & Peace: Build a Culture of Excellence for Peace" with Donald L. Cassell, Jr.
From IIB Institute for Intl Business on November 8th, 2016
In part 4 of our month-long conversation about the role business can and should play in the world's peace processes, Donald L. Cassell, Jr. draws from his many years advocating for his home country of Liberia to discuss how culture plays a central role to the development of economic opportunity and stability. "Wealth creation requires a cultural context," and the ability of a business to develop their own culture of excellence has deep impact not only on their bottom-line but also for the communities they serve. By developing their employees, business holds a unique and important ability to impact the peace-building process.