Fred Hrkac discusses his experience with cross cultural management in an interview with Kelley MBA student Jimmy Bettcher. Hrkac, Executive Chairman of the Board at Impulse Dynamics, first describes his management style when leading diverse teams and emphasizes the importance of patience and trust. He explains how differences in presentation styles can create tension and stresses that effective communication stems from understanding different cultural perspectives. Hrkac then offers advice for businesses looking to expand into foreign markets. His entry strategy includes conducting basic research on the regulatory environment, finding trustworthy partners, and starting in a smaller market. He recommends that companies in medical technology look to Eastern Europe as a starting point and then expand from that region. *This video was recorded as a part of the Indiana University CIBER Focus Vodcast Series.