Account services is crucial to creating and maintaining successful relationships with clients. Molly Watson, Founder & Principal, Evolution Engine, shared her insights on creating successful campaigns and the importance of "knowing your audience" when working with clients.

Molly Watson is an alumna of Indiana University and has deep experience in leading organizational and cultural transformation with a demonstrated ability to grow all facets of the organization profitably and responsibly. She spent nearly ten years in the C-suite at a publicly traded communications agency and now runs her own consultancy, Evolution Engine