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From James Adoba
90 plays 0Overview of marketing topics presented in M200, Marketing & Society -
From James Adoba
99 plays 0Segment 1: Marketing: A Definition Explained Lecture 1: Marketing Overview -
From James Adoba
135 plays 0Segment 2: Marketing: A Historical Perspective Lecture 1: Marketing Overview -
From James Adoba
53 plays 0Segment 3: Who Does Marketing and Why Do They Do it? Lecture 1: Marketing Overview -
From James Adoba
41 plays 0Segment 1: Constructing a Marketing Plan Lecture 2: Marketing Strategy within the Organization -
From James Adoba
24 plays 0Segment 2: Prioritizing for Success Lecture 2: Marketing Strategy within the Organization -
From James Adoba
20 plays 0Segment 3: Growth Strategies Lecture 2: Marketing Strategy within the Organization -
From James Adoba
28 plays 0Segment 1: Marketing: The Interface with the Outside World Lecture 3: The SWOT Analysis -
From James Adoba
20 plays 0Segment 2: Identifying Trends Lecture 3: The SWOT Analysis -
From James Adoba
14 plays 0Segment 3: Indentifying Trends (continued) Lecture 3: The SWOT Analysis -
From James Adoba
33 plays 0Segment 1: Social & Mobile Marketing in Today's Market Lecture 4: Social & Mobile Marketing -
From James Adoba
18 plays 0Segment 2: The 4Es of Social & Mobile Marketing Lecture 4: Social & Mobile Marketing -
From James Adoba
23 plays 0Segment 3: Listen, React & Do! Lecture 4: Social & Mobile Marketing -
From James Adoba
78 plays 0Segment 1: Decision Making Process Lecture 5: Consumer Buying Behavior -
From James Adoba
29 plays 0Segment 2: Situational & Social Influences Lecture 5: Consumer Buying Behavior -
From James Adoba
27 plays 0Segment 3: Psychological Influences Lecture 5: Consumer Buying Behavior -
From James Adoba
57 plays 0Segment 1: Business Markets Lecture 6: Business Buying Behavior -
From James Adoba
92 plays 0Segment 2: Business Decision Making Process Lecture 6: Business Buying Behavior -
From James Adoba
83 plays 0Segment 3: Unique Considerations for Business Markets Lecture 6: Business Buying Behavior -
From James Adoba
37 plays 0Segment 1: Segmenting the Population Lecture 7: Segmenting, Targeting and Positioning -
From James Adoba
6 plays 0Segment 2: Choosing a Target Market Lecture 7: Segmenting, Targeting and Positioning -
From James Adoba
19 plays 0Segment 3: Positioning to Compete Lecture 7: Segmenting, Targeting and Positioning -
From James Adoba
26 plays 0Segment 1: The Research Process: Organization Lecture 8: Market Research -
From James Adoba
16 plays 0Segment 2: The Research Process: Data Collection Lecture 8: Market Research -
From James Adoba
16 plays 0Segment 3: The Research Process: Analysis & Recommendations Lecture 8: Market Research