You’re probably wondering what an ancient Chinese philosophy could possibly have to do with UX design, but the connection is not as far-fetched as it sounds. Feng shui is all about arranging your surroundings in the most optimal, harmonious, or user-friendly way. So, you could say that feng shui was one of the earliest nods to UX as we know it today. Since then, the concept of user experience has been seen across generations. From ancient China, to Greece, Toyota to Walt Disney, and up to modern times. In this session, we will take a detailed look at UX over the years and discuss what practices have shaped the fundamental ideas of user experience.