CIBER Focus: "Marketing, Innovation, and Social Enterprise " with Dr. Ferhat Anwar - October 15, 2018
From IIB Institute for Intl Business on November 14th, 2018
Dr. Syed Ferhat Anwar is a professor at the Institute of Business Administration and founding director of the Kotler Center for Marketing Excellence at the University of Dhaka, the leading business school of Bangladesh. He holds an MBA and a Master of Science in biochemistry as well as a PhD in marketing systems. He's also the chief advisor of the Bangladesh Brand Forum, chief patron of Marketing Society Bangladesh and founding director of the Bangladesh Marketing and Social Research forum. Ferhat has more than 65 publications and is the author of three major books on business management, focusing more recently on the role of marketing in social enterprise management.
In this edition of CIBER Focus, Dr. Ferhat will share his insights on the evolution of marketing and its intersection with socially responsible business today.