3pm - The web and the story: how SEO and content strategy increase engagement and drive user experience
From Joseph Stone
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From Joseph Stone
The web and the story: how SEO and content strategy increase engagement and drive user experience
Session: 3
Location: Oak
Presenter(s): Jesse Lambertson, Cody Weakley, Jamie Witt
Track: The digital campus
Presentation method: Virtual and in person
Description: An important component of IU’s web strategy is well-written web content that tells the larger story of the university while appealing to multiple audiences. Presenters in this session will discuss the importance of content creation and how it relates to SEO and analytics. After the presentations, we will have a Q & A mixed in with some application of the ideas discussed.