Mat Orrego discusses his company and the travel industry in China in an interview with Senior Lecturer Brenda Bailey-Hughes. Orrego, CEO and Founder of Cornerstone Information Systems, describes his company's focus on business travel and outlines the differences between the travel reservation systems in the United States versus China. Orrego explains his strategy for approaching potential clients in China and underscores the importance of understanding cultural differences when conducting business in a new market. *This video was recorded as a part of the Indiana University CIBER Focus Vodcast Series.
