CIBER Focus: "Today's Global Business Landscape" with Daniel (DJ) Sirota - October 24, 2017

Daniel ‘DJ’ Sirota currently serves as Vice President Global Business Unit Leader at Cook Medical, he's in charge of the Interventional Radiology division. DJ started at Cook as a Critical Care Sales Representative in 1987. While a sales representative, he also acted as project manager for the Northern Pacific Rim, doing business primarily in Japan and Korea. In 2000 he moved in-house at Cook’s global headquarters as the Critical Care Marketing Manager. DJ then transition to the Peripheral Intervention Division in 2004 where he quickly became a Senior Product Manager overseeing products that would eventually become the Interventional Radiology product line. 

In this video, DJ will share his thoughts with us about Cook's global business and their strategy, as well as his thoughts about globalization and today's global business landscape.