Search for tag: "marketing strategy"
Titanic Effect Market Segmentation 101This is a 3-minute that describes how and why startups need to segment the market and focus on a target segment. #startup #marketing
From Kim Saxton
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CIBER Focus: "Coca-Cola & The Global Market" with Joanna Lu - Oct. 13, 2016In this interview, Joanna Lu draws from over 20 years’ experience as a global marketer to share her insights into The Coca-Cola Company’s ability to find success globally and offers…
From Group Institute for Intl Business
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