Literature Review investigating the research question of how
personality and environmental factors mediate the relationship between parasocial
phenomena, coping and social compensation.
Parasocial Interaction (PSI) occurs when a consumer of media forms a one-sided emotional bond with a persona in that media. A survey was created using a modified parasocial interaction scale (based…
Parasocial Interaction
(PSI) occurs when a consumer of media forms a one-sided emotional bond with a
persona in that media. A survey was created using a modified parasocial
interaction scale…
Presenter : Sue McFadden, M.L.S. Abstract The beginning of the commercial Internet in 1994 changed the world. The impact on libraries was tremendous, changing tools, usage, and how librarians…