Parasocial Interaction and the Dass 21 Inventory
From Collin Kriegbaum
Parasocial Interaction (PSI) occurs when a consumer of media forms a one-sided emotional bond with a persona in that media. A survey was created using a modified parasocial interaction scale (based on Rubin, Perse, and Powell’s, 1985) and the DASS 21 depression, anxiety and stress inventory. Researchers sought to find links between heightened states of negative emotion and parasocial interaction. Surveys were completed by 171 persons. Pearson correlations supported hypotheses linking Parasocial Interaction with state depression, and anxiety. Stress was not found to be linked to parasocial interaction. Youth was not found to be a predictor of parasocial interaction.