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From James Adoba
82 plays 0Overview of marketing topics presented in M200, Marketing & Society -
From James Adoba
96 plays 0Segment 1: Marketing: A Definition Explained Lecture 1: Marketing Overview -
From James Adoba
132 plays 0Segment 2: Marketing: A Historical Perspective Lecture 1: Marketing Overview -
From James Adoba
52 plays 0Segment 3: Who Does Marketing and Why Do They Do it? Lecture 1: Marketing Overview -
From James Adoba
40 plays 0Segment 1: Constructing a Marketing Plan Lecture 2: Marketing Strategy within the Organization -
From James Adoba
23 plays 0Segment 2: Prioritizing for Success Lecture 2: Marketing Strategy within the Organization -
From James Adoba
19 plays 0Segment 3: Growth Strategies Lecture 2: Marketing Strategy within the Organization -
From James Adoba
27 plays 0Segment 1: Marketing: The Interface with the Outside World Lecture 3: The SWOT Analysis -
From James Adoba
19 plays 0Segment 2: Identifying Trends Lecture 3: The SWOT Analysis -
From James Adoba
13 plays 0Segment 3: Indentifying Trends (continued) Lecture 3: The SWOT Analysis -
From James Adoba
32 plays 0Segment 1: Social & Mobile Marketing in Today's Market Lecture 4: Social & Mobile Marketing -
From James Adoba
17 plays 0Segment 2: The 4Es of Social & Mobile Marketing Lecture 4: Social & Mobile Marketing -
From James Adoba
22 plays 0Segment 3: Listen, React & Do! Lecture 4: Social & Mobile Marketing -
From James Adoba
77 plays 0Segment 1: Decision Making Process Lecture 5: Consumer Buying Behavior -
From James Adoba
28 plays 0Segment 2: Situational & Social Influences Lecture 5: Consumer Buying Behavior -
From James Adoba
26 plays 0Segment 3: Psychological Influences Lecture 5: Consumer Buying Behavior -
From James Adoba
55 plays 0Segment 1: Business Markets Lecture 6: Business Buying Behavior -
From James Adoba
90 plays 0Segment 2: Business Decision Making Process Lecture 6: Business Buying Behavior -
From James Adoba
81 plays 0Segment 3: Unique Considerations for Business Markets Lecture 6: Business Buying Behavior -
From James Adoba
36 plays 0Segment 1: Segmenting the Population Lecture 7: Segmenting, Targeting and Positioning -
From James Adoba
18 plays 0Segment 3: Positioning to Compete Lecture 7: Segmenting, Targeting and Positioning -
From James Adoba
25 plays 0Segment 1: The Research Process: Organization Lecture 8: Market Research -
From James Adoba
15 plays 0Segment 2: The Research Process: Data Collection Lecture 8: Market Research -
From James Adoba
15 plays 0Segment 3: The Research Process: Analysis & Recommendations Lecture 8: Market Research -
From James Adoba
25 plays 0Segment 1: Managing the Product Mix Lecture 9: Product Management -
From James Adoba
17 plays 0Segment 2: Product Life Cycle Lecture 9: Branding and Packaging -
From James Adoba
23 plays 0Segment 3: Branding & Packaging Lecture 9: Product Management -
From James Adoba
21 plays 0Segment 1: New Product vs Product Modification Lecture 10: Product Development -
From James Adoba
14 plays 0Segment 2: The Product Development Process Lecture 10: Product Development -
From James Adoba
13 plays 0Segment 3: Marmite: Bottled Up - Repackaging the Brand Lecture 10: Product Development -
From James Adoba
17 plays 0Segment 1: Characteristics of Services Lecture 11: Marketing of Services -
From James Adoba
12 plays 0Segment 2: The Gap Model Lecture 11: Marketing of Services -
From James Adoba
15 plays 0Segment 3: Service Recovery Lecture 11: Marketing of Services -
From James Adoba
100 plays 0Segment 1: Internal Factors Affecting Pricing Decisions Lecture 12: Pricing -
From James Adoba
75 plays 0Segment 2: External Factors Affecting Pricing Decisions Lecture 12: Pricing -
From James Adoba
13 plays 0Segment 3: Pricing Strategies Lecture 12: Pricing -
From James Adoba
28 plays 0Segment 1: Supply Chain vs Distribution Channel vs Marketing Channel Lecture 13: The Distribution Channel -
From James Adoba
19 plays 0Segment 2: Types and Design Lecture 13: The Distribution Channel -
From James Adoba
8 plays 0Segment 3: Conflicts & Legalities Lecture 13: The Distribution Channel -
From James Adoba
79 plays 0Segment 1: Is there a Future for Retailing? Lecture 14: Retailing -
From James Adoba
70 plays 0Segment 2: Retailing: Product and Price Lecture 14: Retailing -
From James Adoba
78 plays 0Segment 3: Retailing: Place and Beyond Lecture 14: Integrated Marketing Communications (IMC) -
From James Adoba
91 plays 0Segment 1: Communication Process Lecture 15: Integrated Marketing Communications (IMC) -
From James Adoba
86 plays 0Segment 2: Integration Lecture 15: Integrated Marketing Communications (IMC) -
From James Adoba
81 plays 0Segment 3: Criticisms of Promotion Lecture 15: Integrated Marketing Communications (IMC) -
From James Adoba
82 plays 0Segment 1: Public Relations and Sales Promotions Lecture 16: Public Relations, Sales Promotions and Personal Selling -
From James Adoba
84 plays 0Segment 2: Personal Selling: Types and Process Lecture 16: Public Relations, Sales Promotions and Personal Selling -
From James Adoba
88 plays 0Segment 3: Sales Management Lecture 16: Public Relations, Sales Promotions and Personal Selling -
From James Adoba
82 plays 0Segment 1: Organizing for the Campaign Lecture 17: Advertising -
From James Adoba
65 plays 0Segment 2: Strategic Decisions Lecture 17: Advertising -
From James Adoba
74 plays 0Segment 3: Marmite: Maxed Messages Lecture 17: Advertising