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Overview of marketing topics presented in M200, Marketing & Society
M200 Course Description
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Segment 1: Marketing: A Definition Explained Lecture 1: Marketing Overview
M200 Lect01 Seg 1
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Segment 2: Marketing: A Historical Perspective Lecture 1: Marketing Overview
M200 Lect01 Seg 2
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Segment 3: Who Does Marketing and Why Do They Do it? Lecture 1: Marketing Overview
M200 Lect01 Seg 3
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Segment 1: Constructing a Marketing Plan Lecture 2: Marketing Strategy within the Organization
M200 Lect02 Seg 1
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Segment 2: Prioritizing for Success Lecture 2: Marketing Strategy within the Organization
M200 Lect02 Seg 2
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Segment 3: Growth Strategies Lecture 2: Marketing Strategy within the Organization
M200 Lect02 Seg 3
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Segment 1: Marketing: The Interface with the Outside World Lecture 3: The SWOT Analysis
M200 Lect03 Seg 1
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Segment 2: Identifying Trends Lecture 3: The SWOT Analysis
M200 Lect03 Seg 2
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Segment 3: Indentifying Trends (continued) Lecture 3: The SWOT Analysis
M200 Lect03 Seg 3
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Segment 1: Social & Mobile Marketing in Today's Market Lecture 4: Social & Mobile Marketing
M200 Lect04 Seg 1
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Segment 2: The 4Es of Social & Mobile Marketing Lecture 4: Social & Mobile Marketing
M200 Lect04 Seg 2
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Segment 3: Listen, React & Do! Lecture 4: Social & Mobile Marketing
M200 Lect04 Seg 3
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Segment 1: Decision Making Process Lecture 5: Consumer Buying Behavior
M200 Lect05 Seg 1
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Segment 2: Situational & Social Influences Lecture 5: Consumer Buying Behavior
M200 Lect05 Seg 2
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Segment 3: Psychological Influences Lecture 5: Consumer Buying Behavior
M200 Lect05 Seg 3
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Segment 1: Business Markets Lecture 6: Business Buying Behavior
M200 Lect06 Seg 1
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Segment 2: Business Decision Making Process Lecture 6: Business Buying Behavior
M200 Lect06 Seg 2
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Segment 3: Unique Considerations for Business Markets Lecture 6: Business Buying Behavior
M200 Lect06 Seg 3
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Segment 1: Segmenting the Population Lecture 7: Segmenting, Targeting and Positioning
M200 Lect07 Seg 1
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Segment 3: Positioning to Compete Lecture 7: Segmenting, Targeting and Positioning
M200 Lect07 Seg 3
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Segment 1: The Research Process: Organization Lecture 8: Market Research
M200 Lect08 Seg 1
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Segment 2: The Research Process: Data Collection Lecture 8: Market Research
M200 Lect08 Seg 2
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Segment 3: The Research Process: Analysis & Recommendations Lecture 8: Market Research
M200 Lect08 Seg 3
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Segment 1: Managing the Product Mix Lecture 9: Product Management
M200 Lect09 Seg 1
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Segment 2: Product Life Cycle Lecture 9: Branding and Packaging
M200 Lect09 Seg 2
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Segment 3: Branding & Packaging Lecture 9: Product Management
M200 Lect09 Seg 3
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Segment 1: New Product vs Product Modification Lecture 10: Product Development
M200 Lect10 Seg 1
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Segment 2: The Product Development Process Lecture 10: Product Development
M200 Lect10 Seg 2
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Segment 3: Marmite: Bottled Up - Repackaging the Brand Lecture 10: Product Development
M200 Lect10 Seg 3
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Segment 1: Characteristics of Services Lecture 11: Marketing of Services
M200 Lect11 Seg 1
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Segment 2: The Gap Model Lecture 11: Marketing of Services
M200 Lect11 Seg 2
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Segment 3: Service Recovery Lecture 11: Marketing of Services
M200 Lect11 Seg 3
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Segment 1: Internal Factors Affecting Pricing Decisions Lecture 12: Pricing
M200 Lect12 Seg 1
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Segment 2: External Factors Affecting Pricing Decisions Lecture 12: Pricing
M200 Lect12 Seg 2
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Segment 3: Pricing Strategies Lecture 12: Pricing
M200 Lect12 Seg 3
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Segment 1: Supply Chain vs Distribution Channel vs Marketing Channel Lecture 13: The Distribution Channel
M200 Lect13 Seg 1
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Segment 2: Types and Design Lecture 13: The Distribution Channel
M200 Lect13 Seg 2
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Segment 3: Conflicts & Legalities Lecture 13: The Distribution Channel
M200 Lect13 Seg 3
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Segment 1: Is there a Future for Retailing? Lecture 14: Retailing
M200 Lect14 Seg 1
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Segment 2: Retailing: Product and Price Lecture 14: Retailing
M200 Lect14 Seg 2
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Segment 3: Retailing: Place and Beyond Lecture 14: Integrated Marketing Communications (IMC)
M200 Lect14 Seg 3
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Segment 1: Communication Process Lecture 15: Integrated Marketing Communications (IMC)
M200 Lect15 Seg 1
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Segment 2: Integration Lecture 15: Integrated Marketing Communications (IMC)
M200 Lect15 Seg 2
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Segment 3: Criticisms of Promotion Lecture 15: Integrated Marketing Communications (IMC)
M200 Lect15 Seg 3
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Segment 1: Public Relations and Sales Promotions Lecture 16: Public Relations, Sales Promotions and Personal Selling
M200 Lect16 Seg 1
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Segment 2: Personal Selling: Types and Process Lecture 16: Public Relations, Sales Promotions and Personal Selling
M200 Lect16 Seg 2
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Segment 3: Sales Management Lecture 16: Public Relations, Sales Promotions and Personal Selling
M200 Lect16 Seg 3
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Segment 1: Organizing for the Campaign Lecture 17: Advertising
M200 Lect17 Seg 1
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Segment 2: Strategic Decisions Lecture 17: Advertising
M200 Lect17 Seg 2
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Segment 3: Marmite: Maxed Messages Lecture 17: Advertising
M200 Lect17 Seg 3
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