M200 Marketing & Society

M200 Marketing & Society

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M200 Course Description 1 of 51

duration 2 minutes 59 seconds

M200 Course Description

M200 Course Description

M200 Course Description

M200 Course Description

Overview of marketing topics presented in M200, Marketing & Society

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Segment 1: Marketing: A Definition Explained Lecture 1: Marketing Overview

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duration 10 minutes 15 seconds

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Segment 2: Marketing: A Historical Perspective Lecture 1: Marketing Overview

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Segment 3: Who Does Marketing and Why Do They Do it? Lecture 1: Marketing Overview

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duration 20 minutes 15 seconds

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Segment 1: Constructing a Marketing Plan Lecture 2: Marketing Strategy within the Organization

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duration 18 minutes 24 seconds

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Segment 2: Prioritizing for Success Lecture 2: Marketing Strategy within the Organization

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duration 15 minutes 32 seconds

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Segment 3: Growth Strategies Lecture 2: Marketing Strategy within the Organization

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Segment 1: Marketing: The Interface with the Outside World Lecture 3: The SWOT Analysis

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Segment 2: Identifying Trends Lecture 3: The SWOT Analysis

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duration 19 minutes 47 seconds

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Segment 3: Indentifying Trends (continued) Lecture 3: The SWOT Analysis

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duration 19 minutes 54 seconds

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Segment 1: Social & Mobile Marketing in Today's Market Lecture 4: Social & Mobile Marketing

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Segment 2: The 4Es of Social & Mobile Marketing Lecture 4: Social & Mobile Marketing

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duration 17 minutes 35 seconds

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Segment 3: Listen, React & Do! Lecture 4: Social & Mobile Marketing

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duration 21 minutes 55 seconds

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Segment 1: Decision Making Process Lecture 5: Consumer Buying Behavior

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duration 21 minutes 20 seconds

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Segment 2: Situational & Social Influences Lecture 5: Consumer Buying Behavior

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duration 21 minutes 8 seconds

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Segment 3: Psychological Influences Lecture 5: Consumer Buying Behavior

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Segment 1: Business Markets Lecture 6: Business Buying Behavior

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duration 12 minutes 23 seconds

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Segment 2: Business Decision Making Process Lecture 6: Business Buying Behavior

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Segment 3: Unique Considerations for Business Markets Lecture 6: Business Buying Behavior

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duration 20 minutes 58 seconds

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Segment 1: Segmenting the Population Lecture 7: Segmenting, Targeting and Positioning

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duration 19 minutes 36 seconds

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Segment 3: Positioning to Compete Lecture 7: Segmenting, Targeting and Positioning

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duration 16 minutes 2 seconds

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Segment 1: The Research Process: Organization Lecture 8: Market Research

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duration 35 minutes 17 seconds

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Segment 2: The Research Process: Data Collection Lecture 8: Market Research

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duration 12 minutes 18 seconds

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Segment 3: The Research Process: Analysis & Recommendations Lecture 8: Market Research

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duration 20 minutes 3 seconds

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Segment 1: Managing the Product Mix Lecture 9: Product Management

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duration 12 minutes 37 seconds

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Segment 2: Product Life Cycle Lecture 9: Branding and Packaging

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duration 31 minutes 30 seconds

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Segment 3: Branding & Packaging Lecture 9: Product Management

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Segment 1: New Product vs Product Modification Lecture 10: Product Development

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Segment 2: The Product Development Process Lecture 10: Product Development

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Segment 3: Marmite: Bottled Up - Repackaging the Brand Lecture 10: Product Development

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Segment 1: Characteristics of Services Lecture 11: Marketing of Services

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duration 15 minutes 42 seconds

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Segment 2: The Gap Model Lecture 11: Marketing of Services

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Segment 3: Service Recovery Lecture 11: Marketing of Services

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Segment 1: Internal Factors Affecting Pricing Decisions Lecture 12: Pricing

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Segment 2: External Factors Affecting Pricing Decisions Lecture 12: Pricing

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Segment 3: Pricing Strategies Lecture 12: Pricing

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duration 19 minutes 26 seconds

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Segment 1: Supply Chain vs Distribution Channel vs Marketing Channel Lecture 13: The Distribution Channel

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duration 19 minutes 23 seconds

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Segment 2: Types and Design Lecture 13: The Distribution Channel

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Segment 3: Conflicts & Legalities Lecture 13: The Distribution Channel

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duration 14 minutes 12 seconds

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Segment 1: Is there a Future for Retailing? Lecture 14: Retailing

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Segment 2: Retailing: Product and Price Lecture 14: Retailing

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duration 27 minutes 40 seconds

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Segment 3: Retailing: Place and Beyond Lecture 14: Integrated Marketing Communications (IMC)

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duration 12 minutes 33 seconds

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Segment 1: Communication Process Lecture 15: Integrated Marketing Communications (IMC)

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duration 23 minutes 8 seconds

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Segment 2: Integration Lecture 15: Integrated Marketing Communications (IMC)

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Segment 3: Criticisms of Promotion Lecture 15: Integrated Marketing Communications (IMC)

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duration 15 minutes 25 seconds

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Segment 1: Public Relations and Sales Promotions Lecture 16: Public Relations, Sales Promotions and Personal Selling

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duration 16 minutes 21 seconds

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Segment 2: Personal Selling: Types and Process Lecture 16: Public Relations, Sales Promotions and Personal Selling

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Segment 3: Sales Management Lecture 16: Public Relations, Sales Promotions and Personal Selling

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Segment 1: Organizing for the Campaign Lecture 17: Advertising

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Segment 2: Strategic Decisions Lecture 17: Advertising

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Segment 3: Marmite: Maxed Messages Lecture 17: Advertising

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Managers:: Nate Pairitz
James Adoba
Appears In:: M200