CIBER Focus: "Coca-Cola & The Global Market" with Joanna Lu - Oct. 13, 2016
From IIB Institute for Intl Business on December 5th, 2016
In this interview, Joanna Lu draws from over 20 years’ experience as a global marketer to share her insights into The Coca-Cola Company’s ability to find success globally and offers advice to young people, especially women, who seek to become global leaders themselves.
The Coca-Cola Company is the world’s largest beverage company and one of the world’s most recognizable brands. Minute Maid Pulpy is one of Coca-Cola’s billion-dollar brands and their first to emerge from China. Joanna Lu played a pivotal role in the success of Minute Maid Pulpy, and she credits a combination of deeply understanding her consumers and sustainable end-to-end business solutions for creating the framework for global success.